A View from the Top with Sophia Jansson, Moomin creative director

First created as a reaction to the horrors of the Second World War by Finnish artist Tove Jansson, the world of Moominvalley has been enchanting children (and adults) for more than 70 years.

Since their first release in 1945, the Moomin books have been translated into 44 languages, spawned several TV adaptations and films as well as a theme park.

Under Sophia Jansson, who now wears the family mantle as the creative director and chairman of the family firm Moomin Characters Ltd, the company has evolved into a multimillion business with a global retail value of around £607m.